Trivago Courts Booking’s Wrath in Move to Boost Repeat Customers

Source: Travel News

Trivago

A still from a TV commercial in Singapore. Trivago has counterpart actors worldwide that substitute for the Trivago Guy who is famous in the U.S. and Western Europe. The hotel search company reported its earnings on Wednesday. Trivago

Skift Take: Uh-oh. Trivago changed its user interface again. Last time it did this, it referred fewer customers to some advertisers and prompted Booking Holdings to pull back from advertising on it. Trivago is betting that Booking won't retaliate for this new effort. Daring!

— Sean O’Neill

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Trivago Courts Booking’s Wrath in Move to Boost Repeat Customers