TUI’s Big Play in Tours and Activities

Source: Travel News

Richard Penn  / Flickr

The Alhambra in Granada, Spain. Musement, which TUI bought this year, offers walking tours of the palace. Richard Penn / Flickr

Skift Take: When someone with the scale of TUI gets serious about something, you know it's a big deal. Now that it has got the right technology, it should be an easy win for a company with such a massive customer base.

— Patrick Whyte

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TUI’s Big Play in Tours and Activities