United Adopts Dynamic Pricing for Award Seats

Source: Travel News

AP

In this Saturday, Dec. 21, 2013, file photo, Holiday travelers check in at the United Airlines ticket counter at Terminal 1 in O’Hare International Airport in Chicago. AP

Skift Take: On November 15, United is moving to a model in which it dynamically prices award seats. While that may irk frequent flyers, it opens up a whole new tier of fares to budget travelers.

— Grant Martin

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United Adopts Dynamic Pricing for Award Seats