Why Luxury Travel Purveyors Should Pay Attention to Generation Z

Source: Travel News

Pixabay

The Sahara Desert. Generation Z are pushing their parents towards more adventurous vacations. Pixabay

Skift Take: While most members of Generation Z have yet to make a substantial income, they are having unexpected influence over family travel decisions. That's why travel marketers need to start paying attention to this new generation of consumers. Sorry, millennials.

— Laura Powell

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Why Luxury Travel Purveyors Should Pay Attention to Generation Z