Why Royal Caribbean Is Thinking Beyond Ship Size

Source: Travel News

Daniel Perez Garcia-Santos  / Getty Images via Bloomberg

Royal Caribbean’s Symphony of the Seas is seen in Malaga, Spain. The cruise company’s ships are huge, but focus is on the bells and whistles. Daniel Perez Garcia-Santos / Getty Images via Bloomberg

Skift Take: When a cruise line can fit more than 6,000 passengers on a single ship, it needs to know how to keep them happy. Royal Caribbean International has been building the world's largest vessels for several years; this story looks at how the company is innovating beyond just going big.

— Hannah Sampson

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Why Royal Caribbean Is Thinking Beyond Ship Size